The price system and the microeconomy (A Level) Banker
103 questions · about 15% of the marks we indexed · examined in 9 of 9 sessions.
Questions by year
2026
2026 May/June · Paper 32 · Q11 markUtility and marginal utility theory
2026 May/June · Paper 32 · Q21 markGrowth, survival and objectives of firms
2026 May/June · Paper 32 · Q31 markCosts, revenue and production
2026 May/June · Paper 32 · Q41 markEfficiency and market failure
2026 May/June · Paper 32 · Q51 markMarket structures and price discrimination
2026 May/June · Paper 32 · Q61 markMarket structures and price discrimination
2026 May/June · Paper 32 · Q71 markIndifference curves and budget lines
2026 May/June · Paper 42 · Q210 marksUtility and marginal utility theory
2025
2025 Oct/Nov · Paper 32 · Q11 markEfficiency and market failure
2025 Oct/Nov · Paper 32 · Q21 markIndifference curves and budget lines
2025 Oct/Nov · Paper 32 · Q31 markExternalities and cost-benefit analysis
2025 Oct/Nov · Paper 32 · Q41 markMarket structures and price discrimination
2025 Oct/Nov · Paper 32 · Q51 markUtility and marginal utility theory
2025 Oct/Nov · Paper 32 · Q61 markExternalities and cost-benefit analysis
2025 Oct/Nov · Paper 32 · Q71 markGrowth, survival and objectives of firms
2025 Oct/Nov · Paper 32 · Q81 markEfficiency and market failure
2025 Oct/Nov · Paper 42 · Q1 (b, c)10 marksGrowth, survival and objectives of firms · Market structures and price discrimination
2025 May/June · Paper 32 · Q11 markIndifference curves and budget lines
2025 May/June · Paper 32 · Q21 markEfficiency and market failure
2025 May/June · Paper 32 · Q31 markUtility and marginal utility theory
2025 May/June · Paper 32 · Q41 markEfficiency and market failure
2025 May/June · Paper 32 · Q51 markCosts, revenue and production
2025 May/June · Paper 32 · Q61 markMarket structures and price discrimination
2025 May/June · Paper 32 · Q71 markGrowth, survival and objectives of firms
2025 May/June · Paper 42 · Q1 (d)10 marksExternalities and cost-benefit analysis
2024
2024 Oct/Nov · Paper 32 · Q11 markUtility and marginal utility theory
2024 Oct/Nov · Paper 32 · Q21 markIndifference curves and budget lines
2024 Oct/Nov · Paper 32 · Q31 markCosts, revenue and production
2024 Oct/Nov · Paper 32 · Q41 markExternalities and cost-benefit analysis
2024 Oct/Nov · Paper 32 · Q51 markMarket structures and price discrimination
2024 Oct/Nov · Paper 32 · Q61 markMarket structures and price discrimination
2024 Oct/Nov · Paper 32 · Q71 markMarket structures and price discrimination
2024 Oct/Nov · Paper 32 · Q81 markExternalities and cost-benefit analysis
2024 Oct/Nov · Paper 32 · Q91 markMarket structures and price discrimination
2024 Oct/Nov · Paper 32 · Q101 markGrowth, survival and objectives of firms
2024 Oct/Nov · Paper 42 · Q210 marksUtility and marginal utility theory
2024 May/June · Paper 32 · Q11 markUtility and marginal utility theory
2024 May/June · Paper 32 · Q21 markIndifference curves and budget lines
2024 May/June · Paper 32 · Q31 markExternalities and cost-benefit analysis
2024 May/June · Paper 32 · Q41 markCosts, revenue and production
2024 May/June · Paper 32 · Q51 markMarket structures and price discrimination
2024 May/June · Paper 32 · Q61 markGrowth, survival and objectives of firms
2024 May/June · Paper 32 · Q71 markExternalities and cost-benefit analysis
2024 May/June · Paper 32 · Q81 markGrowth, survival and objectives of firms
2024 May/June · Paper 32 · Q91 markMarket structures and price discrimination
2024 May/June · Paper 32 · Q101 markGrowth, survival and objectives of firms
2024 May/June · Paper 42 · Q1 (a, b)6 marksCosts, revenue and production
2024 May/June · Paper 42 · Q310 marksMarket structures and price discrimination
2023
2023 Oct/Nov · Paper 32 · Q11 markUtility and marginal utility theory
2023 Oct/Nov · Paper 32 · Q21 markIndifference curves and budget lines
2023 Oct/Nov · Paper 32 · Q31 markExternalities and cost-benefit analysis
2023 Oct/Nov · Paper 32 · Q41 markMarket structures and price discrimination
2023 Oct/Nov · Paper 32 · Q51 markMarket structures and price discrimination
2023 Oct/Nov · Paper 32 · Q61 markGrowth, survival and objectives of firms
2023 Oct/Nov · Paper 32 · Q71 markMarket structures and price discrimination
2023 Oct/Nov · Paper 32 · Q81 markEfficiency and market failure
2023 Oct/Nov · Paper 32 · Q91 markExternalities and cost-benefit analysis
2023 Oct/Nov · Paper 42 · Q1 (b, d)11 marksEfficiency and market failure · Externalities and cost-benefit analysis
2023 Oct/Nov · Paper 42 · Q210 marksIndifference curves and budget lines
2023 Oct/Nov · Paper 42 · Q310 marksMarket structures and price discrimination
2023 May/June · Paper 32 · Q11 markEfficiency and market failure
2023 May/June · Paper 32 · Q21 markIndifference curves and budget lines
2023 May/June · Paper 32 · Q31 markMarket structures and price discrimination
2023 May/June · Paper 32 · Q41 markCosts, revenue and production
2023 May/June · Paper 32 · Q51 markGrowth, survival and objectives of firms
2023 May/June · Paper 32 · Q61 markExternalities and cost-benefit analysis
2023 May/June · Paper 32 · Q71 markEfficiency and market failure
2023 May/June · Paper 32 · Q81 markEfficiency and market failure
2023 May/June · Paper 32 · Q91 markMarket structures and price discrimination
2023 May/June · Paper 32 · Q101 markMarket structures and price discrimination
2023 May/June · Paper 32 · Q111 markCosts, revenue and production
2023 May/June · Paper 32 · Q121 markExternalities and cost-benefit analysis
2023 May/June · Paper 32 · Q141 markCosts, revenue and production
2023 May/June · Paper 42 · Q310 marksMarket structures and price discrimination
2022
2022 Oct/Nov · Paper 32 · Q11 markEfficiency and market failure
2022 Oct/Nov · Paper 32 · Q21 markExternalities and cost-benefit analysis
2022 Oct/Nov · Paper 32 · Q31 markExternalities and cost-benefit analysis
2022 Oct/Nov · Paper 32 · Q41 markUtility and marginal utility theory
2022 Oct/Nov · Paper 32 · Q51 markIndifference curves and budget lines
2022 Oct/Nov · Paper 32 · Q61 markIndifference curves and budget lines
2022 Oct/Nov · Paper 32 · Q71 markCosts, revenue and production
2022 Oct/Nov · Paper 32 · Q81 markCosts, revenue and production
2022 Oct/Nov · Paper 32 · Q91 markMarket structures and price discrimination
2022 Oct/Nov · Paper 32 · Q101 markCosts, revenue and production
2022 Oct/Nov · Paper 32 · Q111 markGrowth, survival and objectives of firms
2022 Oct/Nov · Paper 32 · Q121 markMarket structures and price discrimination
2022 Oct/Nov · Paper 42 · Q2 (a, b)8.3333 marksEfficiency and market failure · Externalities and cost-benefit analysis
2022 Oct/Nov · Paper 42 · Q3 (a, b)8.3333 marksCosts, revenue and production · Market structures and price discrimination
2022 May/June · Paper 32 · Q11 markExternalities and cost-benefit analysis
2022 May/June · Paper 32 · Q21 markEfficiency and market failure
2022 May/June · Paper 32 · Q31 markEfficiency and market failure
2022 May/June · Paper 32 · Q51 markIndifference curves and budget lines
2022 May/June · Paper 32 · Q61 markIndifference curves and budget lines
2022 May/June · Paper 32 · Q71 markMarket structures and price discrimination
2022 May/June · Paper 32 · Q81 markGrowth, survival and objectives of firms
2022 May/June · Paper 32 · Q91 markGrowth, survival and objectives of firms
2022 May/June · Paper 32 · Q101 markMarket structures and price discrimination
2022 May/June · Paper 32 · Q111 markMarket structures and price discrimination
2022 May/June · Paper 32 · Q121 markMarket structures and price discrimination
2022 May/June · Paper 42 · Q1 (a, b, c)12 marksCosts, revenue and production · Market structures and price discrimination
2022 May/June · Paper 42 · Q28.3333 marksIndifference curves and budget lines
2022 May/June · Paper 42 · Q3 (a, b)8.3333 marksGrowth, survival and objectives of firms · Market structures and price discrimination
2022 May/June · Paper 42 · Q4 (a)4 marksExternalities and cost-benefit analysis
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References only, not question text. Open Official paper ↗ where Cambridge publishes the paper,
or see the official Cambridge past-papers page; for other papers, ask your
school. “Paper 42” means Paper 4, variant 2.
Practice questions
Original questions written by HomiLabs in the style of the exam, with answers and mark schemes. They are not
Cambridge past paper questions and have not been reviewed by Cambridge. Try each one before opening the answer.
Q1Market structures and price discrimination · Core · Paper 3 style · 1 mark
(a)Which condition holds for a firm in long-run equilibrium in perfect competition?[1]
Show answer
(a) A price = marginal cost = minimum average cost
Free entry and exit remove supernormal profit, so P = AR = MR = MC = minimum AC and the firm earns normal profit. C describes monopolistic competition in the long run (excess capacity).
Q2Market structures and price discrimination · Core · Paper 4 style · 8 marks
(a)Describe the kinked demand curve model of oligopoly, explaining the assumptions about how rival firms react.[4]
(b)Explain why the model predicts that prices in oligopoly will be stable even when costs change.[3]
(c)State one limitation of the kinked demand curve model.[1]
Show answer
(a) Rivals match price cuts but do not follow price rises, so demand is elastic above the current price and inelastic below it, producing a kink.
1 mark: assumption that rivals do not follow a price rise – demand above the kink is price elastic (firm loses many customers). 1 mark: rivals follow a price cut – demand below the kink is price inelastic (little gain in sales). 1 mark: kink at the current price. 1 mark: MR curve has a vertical discontinuity (gap) below the kink.
(b) Because MC can shift up or down within the gap in the MR curve without changing the profit-maximising output and price.
1 mark: profit maximisation where MR = MC. 1 mark: the discontinuity in MR means MC can rise or fall within the gap. 1 mark: output and price stay the same – price rigidity.
(c) It does not explain how the initial price was set (or: evidence shows oligopoly prices do change; ignores non-price competition and collusion).
B1.
Q3Market structures and price discrimination · Standard · Paper 3 style · 1 mark
(a)[1]
Show answer
(a) B 4 units
TR = 50, 90, 120, 140, 150, 150 and profit = TR − TC = 20, 42, 58, 60, 45, 12, so profit is greatest at 4 units. Check with marginal values: the 4th unit has MR = 20 and MC = 18 (worth producing), but the 5th unit has MR = 10 and MC = 25 (not worth producing). C and D are wrong: total revenue is highest at 5–6 units, but profit falls there.
Q4Market structures and price discrimination · Standard · Paper 4 style · 7 marks
(a)Explain what is meant by a perfectly contestable market.[3]
(b)Explain how the threat of 'hit-and-run' entry affects the behaviour of a firm in such a market.[3]
(c)Give one example of a sunk cost that might make the market for domestic air travel less contestable.[1]
Show answer
(a) A market where entry and exit are free and costless, with no sunk costs, so incumbents face the threat of entry whatever the number of firms.
1 mark: no barriers to entry or exit. 1 mark: no sunk costs, so firms can leave without loss. 1 mark: entrants have access to the same technology / incumbents cannot react instantly; number of firms may be small.
(b) Supernormal profits would attract entrants who take profits and leave, so incumbents keep prices near average cost.
1 mark: hit-and-run entry described. 1 mark: incumbents therefore limit price to earn only normal profit. 1 mark: they also have an incentive to minimise costs – outcome may be close to productive/allocative efficiency even with few firms.
(c) Advertising to build a brand / training of crew / landing slot fees that cannot be recovered.
B1 (aircraft themselves can be leased or resold, so are not mainly sunk).
Q5Market structures and price discrimination · Standard · Paper 4 style · 20 marks
(a)Evaluate the view that monopoly is always against the interests of consumers.[20]
Show answer
(a) Not always: monopoly can bring higher prices and lower output, but economies of scale, dynamic efficiency and regulation may benefit consumers.
Knowledge and understanding / analysis (up to 14): diagram comparing monopoly with perfect competition – monopoly sets MR = MC, higher price, lower output, P > MC (allocative inefficiency), possibly not at minimum AC (productive inefficiency), deadweight loss, transfer of consumer surplus to producer; X-inefficiency without competition; less choice. Counter-arguments: natural monopoly and economies of scale may give lower costs and prices than many small firms; supernormal profit funds research and development (dynamic efficiency, new products); contestable markets restrain prices; price discrimination can allow some consumers to be served who otherwise would not; regulation (price caps) and competition policy. Evaluation (up to 6): depends on barriers to entry, the industry (utilities vs consumer goods), whether profits are reinvested, government regulation; reasoned conclusion on 'always'. Level 4 (15–20) requires a well-supported judgement.
Q6Market structures and price discrimination · Challenge · Paper 4 style · 10 marks
A rail company sells peak-time and off-peak tickets on one route (invented data). Peak demand is P = 100 − 2Q and off-peak demand is P = 60 − Q, where P is the fare in dollars and Q is thousands of tickets per week. Marginal cost is constant at $20 per ticket in both markets.
(a)Calculate the profit-maximising quantity and price in each market.[4]
(b)Calculate the price elasticity of demand (as a positive number) in each market at these prices, and explain how this relates to the prices charged.[3]
(c)Calculate the firm's total profit from the two markets, ignoring fixed costs.[1]
(d)State two conditions that make it possible for the company to practise this price discrimination.[2]
Show answer
(a) Peak: Q = 20 thousand, P = $60; off-peak: Q = 20 thousand, P = $40
(d) Some monopoly power; markets can be separated (ticket valid only at that time) with no resale; different PEDs in the two markets.
1 mark each for any two.
Q7Market structures and price discrimination · Challenge · Paper 3 style · 6 marks
Two airlines, Alpha and Beta, are the only carriers on a route. Each must choose a high fare or a low fare. The table shows annual profits in $ million (Alpha's profit first, Beta's second) (invented data).Alpha high, Beta high: 60, 60Alpha high, Beta low: 20, 80Alpha low, Beta high: 80, 20Alpha low, Beta low: 35, 35
(a)Identify each airline's dominant strategy, if it has one. Explain your answer.[3]
(b)State the Nash equilibrium and explain why the airlines may be tempted to collude.[3]
Show answer
(a) Both airlines have a dominant strategy of a low fare.
If Beta sets High, Alpha earns 80 with Low > 60 with High (1). If Beta sets Low, Alpha earns 35 with Low > 20 with High (1). So Low is dominant for Alpha; by symmetry also for Beta (1).
(b) Nash equilibrium: both set low fares ($35 million each). If both colluded on high fares they would each earn $60 million.
1 mark: Nash equilibrium (Low, Low). 1 mark: joint profit at (High, High) is 120 > 70. 1 mark: this is a prisoners' dilemma – collusion raises profit but each has an incentive to cheat (80 > 60), so agreements are unstable without trust or enforcement.
Q8Market structures and price discrimination · Challenge · Paper 4 style · 20 marks
(a)Evaluate whether price discrimination by firms such as airlines and electricity suppliers benefits consumers.[20]
Show answer
(a) Some consumers gain (lower prices, access to services), others lose (higher prices, loss of consumer surplus); overall benefit depends on output effects and use of profit.
Analysis (up to 14): definition and conditions (market power, separation of markets, different PED, no resale); third-degree price discrimination diagram with two markets, higher price in the inelastic market; first-degree discrimination converts all consumer surplus to producer surplus. Benefits: lower prices for students, off-peak users or low-income groups; total output may rise; a service may only be viable with discrimination (covering high fixed costs); off-peak pricing spreads demand and uses capacity better; profits may fund investment. Costs: consumers in the inelastic market pay more; loss of consumer surplus; perceived unfairness; may be used to drive out rivals (predatory). Evaluation (up to 6): judge which consumers, whether output increases, whether profits are reinvested and whether regulation protects captive users; reasoned conclusion.
Q9Externalities and cost-benefit analysis · Core · Paper 3 style · 1 mark
(a)Households that install solar panels reduce air pollution for their neighbours. Assuming no government intervention, what is true of the market for solar panels?[1]
Show answer
(a) B marginal social benefit exceeds marginal private benefit, so too few are installed
There is a positive externality (external benefit), so MSB > MPB and the market output, where MPB = MPC, is below the socially optimal output where MSB = MSC. C describes a negative production externality.
Q10Externalities and cost-benefit analysis · Standard · Paper 4 style · 10 marks
A city government is considering a new metro line. Estimated values over its life, in present-value terms ($ million, invented data):private costs (construction and operation): 900private benefits (fare revenue): 600external benefits (time saved by road users, less pollution, fewer accidents): 520external costs (noise and disruption during construction): 80
(a)Calculate the net private benefit and the net social benefit of the project.[3]
(b)Use your answers to explain why the project would not be built by a private firm but might be undertaken by the government.[3]
(c)Explain two difficulties in valuing the external benefits of the project.[4]
Show answer
(a) Net private benefit −$300 million (a loss of $300 million); net social benefit +$140 million
Net private = 600 − 900 = −300 (B1). Social benefit = 600 + 520 = 1120; social cost = 900 + 80 = 980 (M1); NSB = 140 (A1).
(b) A private firm only counts private costs and benefits, which give a loss; the government includes externalities, which make social benefits exceed social costs.
1 mark: private firm makes a loss of $300 million. 1 mark: external benefits (time saved, cleaner air, fewer accidents) are not paid for by users, so they are ignored by the market. 1 mark: social benefits exceed social costs, so CBA supports public provision or a subsidy.
(c) Placing money values on time saved and lives saved; predicting future usage; choosing a discount rate; deciding which third parties to include.
2 marks each for two explained difficulties (identify 1, explain 1).
Q11Externalities and cost-benefit analysis · Challenge · Paper 4 style · 7 marks
In a cement market, the marginal private benefit is MPB = 100 − Q and the marginal private cost is MPC = 20 + Q, where Q is output in thousand tonnes and values are in dollars per tonne. Production causes air pollution with a constant external cost of $20 per tonne. There are no external benefits (invented data).
(a)Calculate the free-market output and the socially optimal output.[3]
(b)Calculate the deadweight welfare loss caused by the externality.[2]
(c)Explain why the free market overproduces cement in this case.[2]
Triangle between MSC and MSB from Q = 30 to 40: at Q = 40, MSC − MSB = 80 − 60 = 20 (M1); ½ × 10 × 20 = 100 (A1).
(c) Producers ignore the external cost of pollution, so they produce where MPB = MPC, beyond the output where MSB = MSC.
1 mark: external cost not included in private costs. 1 mark: so MPC < MSC and the market output (40) exceeds the social optimum (30), where the extra units cost society more than they are worth.
Q12Externalities and cost-benefit analysis · Challenge · Paper 4 style · 20 marks
(a)Evaluate whether cost-benefit analysis is a reliable method for deciding whether a government should build a large dam for irrigation and electricity.[20]
Show answer
(a) CBA provides a systematic framework including externalities, but valuations, forecasts, discount rates and distributional issues make results uncertain.
Analysis (up to 14): stages of CBA – identify private and external costs and benefits (irrigation, electricity, flood control vs construction, displacement of communities, loss of farmland, ecological damage, downstream effects); place money values (shadow pricing, willingness to pay); discount future values to present value; compare social benefits with social costs. Strengths: considers third parties, makes assumptions transparent, allows comparison of projects. Weaknesses: valuing intangibles (lives, cultural sites, biodiversity); forecasting over 50+ years; choice of discount rate can reverse the decision; who gains and who loses (distribution) is not shown by net figures; political bias in estimates; risks such as earthquakes. Evaluation (up to 6): CBA is better than ignoring external effects but should be combined with sensitivity analysis and consultation; reasoned conclusion.
Q13Indifference curves and budget lines · Core · Paper 4 style · 6 marks
A consumer has an income of $1200 to spend on two goods, X and Y. The price of X is $40 and the price of Y is $30 (invented data).
(a)Calculate the maximum quantity of each good the consumer could buy, and the slope of the budget line (Y on the vertical axis).[3]
(b)The price of X falls to $30. Describe how the budget line changes.[2]
(c)State the condition for the consumer's optimum choice in terms of indifference curves and the budget line.[1]
Show answer
(a) X intercept 30; Y intercept 40; slope −4/3 (−1.33)
1200 ÷ 40 = 30 units of X (B1); 1200 ÷ 30 = 40 units of Y (B1); slope = −Px/Py = −40/30 = −4/3 (B1).
(b) It pivots outwards from the Y intercept (40): the X intercept rises to 40 and the slope becomes −1.
1 mark pivot about the Y intercept. 1 mark new X intercept 40 / slope −1.
(c) Where the budget line is tangent to the highest attainable indifference curve (MRS = Px/Py).
B1.
Q14Indifference curves and budget lines · Standard · Paper 3 style · 1 mark
(a)For a Giffen good, which describes the effects of a rise in its price?[1]
Show answer
(a) B the substitution effect reduces quantity demanded and the income effect increases it by a larger amount
A Giffen good is a strongly inferior good: a price rise lowers real income, which raises quantity demanded by more than the substitution effect reduces it, so quantity rises. D describes an ordinary inferior good.
Q15Indifference curves and budget lines · Standard · Paper 4 style · 20 marks
(a)Evaluate the usefulness of indifference curve analysis in explaining why demand curves usually slope downwards.[20]
Show answer
(a) It separates income and substitution effects, explains normal, inferior and Giffen goods without measuring utility, but rests on unrealistic assumptions.
Analysis (up to 14): indifference curves (convex, MRS diminishing), budget lines, optimum at tangency; price fall pivots budget line; derive demand curve from successive tangencies (price-consumption curve); separation into substitution effect (always negative) and income effect (positive for normal, negative for inferior goods); explains why most demand curves slope down and the Giffen exception; uses ordinal not cardinal utility, an advance on marginal utility theory. Limitations: assumes rational, consistent, fully informed consumers; only two goods; preferences fixed; behavioural economics (habits, bounded rationality, framing) challenges it; hard to test. Evaluation (up to 6): a reasoned judgement on usefulness – strong theoretical insight, weaker predictive power; conclusion.
Q16Indifference curves and budget lines · Challenge · Paper 4 style · 8 marks
(a)Using indifference curves and budget lines described in words, explain the income and substitution effects of a fall in the price of an inferior good that is not a Giffen good.[6]
(b)Explain how the result would differ for a Giffen good.[2]
Show answer
(a) Substitution effect increases quantity; income effect reduces it; the substitution effect is larger, so quantity demanded rises overall.
1 mark: budget line pivots outwards; new tangency on a higher indifference curve. 1 mark: hypothetical (compensated) budget line parallel to the new one, tangent to the original indifference curve, separates the effects. 1 mark: substitution effect – movement along original curve; always increases quantity of the cheaper good. 1 mark: income effect – parallel shift; for an inferior good, higher real income reduces quantity. 1 mark: substitution effect outweighs income effect. 1 mark: net result – quantity demanded rises, so the demand curve slopes downwards.
(b) The negative income effect is larger than the substitution effect, so quantity demanded falls when price falls (upward-sloping demand).
1 mark income effect outweighs substitution effect. 1 mark quantity falls when price falls.
Q17Costs, revenue and production · Core · Paper 4 style · 6 marks
A bakery has a fixed number of ovens. The table shows total product (loaves per hour) for different numbers of workers (invented data).Workers: 1, 2, 3, 4, 5, 6Total product: 10, 26, 45, 60, 70, 75
(a)Calculate the marginal product and the average product of labour for each number of workers.[3]
(b)State after which worker diminishing marginal returns set in, and explain why they occur.[3]
MP = change in TP for each extra worker (B1 all correct); AP = TP ÷ workers (B1 all correct); accuracy (B1).
(b) After the 3rd worker (MP falls from 19 to 15 with the 4th worker).
B1 identification. Explanation (2): in the short run at least one factor (the bakery's ovens/space) is fixed; adding more variable labour to the fixed factor eventually gives each worker less capital to work with, so the extra output falls.
Q18Costs, revenue and production · Core · Paper 3 style · 1 mark
(a)What is meant by the minimum efficient scale of production?[1]
Show answer
(a) B the lowest output at which long-run average cost is minimised
Minimum efficient scale is the smallest output at which the long-run average cost curve reaches its minimum, i.e. where economies of scale are exhausted. A refers to marginal cost, which reaches its minimum before average cost does.
Q19Costs, revenue and production · Standard · Paper 4 style · 7 marks
A perfectly competitive firm has the following total costs (invented data).Output (units): 0, 1, 2, 3, 4, 5, 6Total cost ($): 120, 180, 220, 252, 300, 370, 462
(a)Calculate the average variable cost, average total cost and marginal cost for outputs of 1 to 6 units.[3]
(b)State the minimum price the firm needs in order to continue producing in the short run, and in the long run. Explain your answers.[4]
FC = 120 (TC at zero output). AVC = (TC − 120) ÷ Q (B1); ATC = TC ÷ Q (B1); MC = change in TC (B1).
(b) Short run: $44 (minimum AVC); long run: $74 (minimum ATC)
B1 $44: in the short run the firm stays open if price covers AVC, because fixed costs must be paid anyway (B1). B1 $74: in the long run all costs are variable, so price must cover ATC or the firm leaves the industry (B1).
Q20Costs, revenue and production · Challenge · Paper 4 style · 7 marks
A firm faces the demand curve P = 80 − 2Q, where P is the price in dollars and Q is the quantity per day (invented data).
(a)Calculate the output and price at which total revenue is maximised, and the value of total revenue.[3]
(b)Calculate the price elasticity of demand (as a positive number) when the price is $60, and explain whether the firm should raise or cut its price from $60 to increase revenue.[3]
(c)State the price elasticity of demand at the revenue-maximising output.[1]
(b) PED = 3; demand is price elastic, so cut the price.
At P = 60, Q = 10; dQ/dP = −½ (M1); PED = ½ × 60 ÷ 10 = 3 (A1). Elastic, so a price cut raises TR (MR > 0) (B1).
(c) Unit elasticity (PED = 1)
B1.
Q21Utility and marginal utility theory · Core · Paper 3 style · 1 mark
(a)[1]
Show answer
(a) A buy more X and less Y
MUx/Px = 15 utils per $ and MUy/Py = 10 utils per $. Each dollar moved from Y to X raises total utility until the ratios are equal. B compares total MU (50 > 30) without dividing by price.
Q22Utility and marginal utility theory · Standard · Paper 4 style · 6 marks
A consumer has Rs 900 to spend on goods X and Y. The price of X is Rs 100 and the price of Y is Rs 200. The table shows the marginal utility (utils) of each unit (invented data).Unit: 1, 2, 3, 4, 5MU of X: 400, 300, 200, 150, 100MU of Y: 1000, 800, 400, 300, 200
(a)Calculate the combination of X and Y that maximises the consumer's total utility, and the total utility at that combination.[4]
(b)Explain why the consumer would not choose 5 units of X and 2 units of Y, even though this also costs Rs 900.[2]
Show answer
(a) 3 units of X and 3 units of Y; total utility 3100 utils
(b) At that combination MUx/Px (1) < MUy/Py (4), so switching spending from X to Y raises total utility (TU = 2950 < 3100).
1 mark: ratios unequal. 1 mark: transferring Rs 200 from 2 units of X to 1 unit of Y adds more utility than it loses; TU would be 1150 + 1800 = 2950.
Q23Utility and marginal utility theory · Standard · Paper 4 style · 20 marks
(a)Evaluate the view that consumers rarely behave in the way that traditional utility theory predicts.[20]
Show answer
(a) Traditional theory explains many broad patterns (downward-sloping demand), but behavioural evidence shows systematic departures; the importance depends on the decision.
Analysis (up to 14): traditional theory – rational utility maximisers, diminishing MU, equi-marginal principle, derivation of demand. Behavioural evidence – bounded rationality and heuristics, anchoring (initial prices), framing ('90 % fat-free'), loss aversion, default choices (pension opt-out), herd behaviour, present bias (saving, unhealthy food), altruism. Governments use nudges based on these ideas. Counter-view: in aggregate, demand still falls when price rises; for repeated purchases consumers learn; some 'irrational' behaviour is rational given information costs. Evaluation (up to 6): weigh the extent – theory useful for predicting market-level responses, weaker for one-off, complex or emotional decisions (health, pensions); reasoned conclusion on 'rarely'.
Q24Utility and marginal utility theory · Challenge · Paper 4 style · 8 marks
(a)Explain how the principle of diminishing marginal utility can be used to derive a downward-sloping demand curve for an individual consumer.[4]
(b)Explain two limitations of the assumption that consumers behave rationally when making choices.[4]
Show answer
(a) A consumer buys until MU/P is equal across goods; if price falls, MU/P rises, so the consumer buys more until MU falls enough to restore equality.
1 mark: diminishing MU – each extra unit adds less satisfaction. 1 mark: equi-marginal condition MUa/Pa = MUb/Pb. 1 mark: a fall in Pa makes MUa/Pa > MUb/Pb. 1 mark: consumer buys more A, MUa falls until equality is restored – lower price, higher quantity demanded.
(b) e.g. bounded rationality (limited information and time), habits, anchoring/framing, herd behaviour, inconsistent preferences over time.
2 marks each for two explained limitations drawn from behavioural economics: bounded rationality, rules of thumb (heuristics), anchoring, social norms and herd behaviour, present bias (choosing short-term pleasure), and difficulty measuring utility in cardinal units.
Q25Efficiency and market failure · Core · Paper 4 style · 8 marks
(a)Define allocative efficiency and productive efficiency, stating the condition for each.[4]
(b)Explain what is meant by dynamic efficiency.[2]
(c)Explain what is meant by Pareto optimality.[2]
Show answer
(a) Allocative: resources produce the goods consumers value most, P = MC. Productive: output is produced at the lowest possible average cost, at minimum AC (MC = AC).
1 mark each definition, 1 mark each condition.
(b) Efficiency over time through innovation and investment that lower costs or create better products.
1 mark: improvements over time. 1 mark: via research and development, new technology and new products, often financed from profits.
(c) A position where no one can be made better off without making someone else worse off.
1 mark definition; 1 mark link: it requires both allocative and productive efficiency in all markets.
Q26Efficiency and market failure · Standard · Paper 3 style · 1 mark
(a)[1]
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(a) B the firm is producing less than the allocatively efficient output
P > MC means consumers value an extra unit ($12) more than it costs to produce ($9), so output is below the allocatively efficient level. D is wrong: P ($12) > AC ($10), so the firm makes supernormal profit.
Q27Efficiency and market failure · Challenge · Paper 4 style · 12 marks
Invented data: a pharmaceutical company spent $1.2 billion over 12 years developing a new medicine. Only about 1 in 10 medicines that reach clinical trials are eventually approved. The new medicine is protected by a 20-year patent. Its marginal cost of production is about $30 per course of treatment, but it is sold for $900 per course.
(a)Explain why a 20-year patent may reduce allocative efficiency.[4]
(b)With reference to the data, evaluate whether patents increase economic efficiency overall.[8]
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(a) It gives the firm monopoly power, so it sets price above marginal cost and restricts output.
1 mark: patent = legal barrier to entry. 1 mark: firm sets MR = MC. 1 mark: price ($900) far above marginal cost ($30). 1 mark: output below the level where P = MC; some patients who value the drug above its cost cannot afford it – deadweight loss.
(b) Patents trade static allocative efficiency for dynamic efficiency; the overall effect depends on how much innovation they cause and how high prices are.
Analysis (up to 6): high R&D costs ($1.2 billion) and a low chance of success (1 in 10) mean firms would not invest without the chance of supernormal profit; without patents, rivals could copy at marginal cost; so patents promote dynamic efficiency (new medicines). Costs: price 30 times MC, large deadweight loss, low-income patients excluded; firms may make small changes to extend patents. After expiry, generic producers lower prices. Evaluation (up to 2): judgement – efficiency gains likely where innovation is costly and risky, but shorter patents, price regulation or tiered pricing for low-income countries could reduce the static losses.
Q28Growth, survival and objectives of firms · Standard · Paper 4 style · 10 marks
(a)Explain the principal-agent problem that can arise from the divorce of ownership and control in large public limited companies.[4]
(b)Explain two ways in which shareholders might reduce this problem.[4]
(c)Explain what is meant by 'satisficing'.[2]
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(a) Shareholders (principals) want maximum profit, but managers (agents) may pursue their own goals such as high salaries, sales growth or status.
1 mark: divorce of ownership (shareholders) and control (managers). 1 mark: managers have more information than shareholders (asymmetric information). 1 mark: managers may pursue sales/revenue maximisation, growth or perks. 1 mark: result – profits lower than shareholders want.
(b) Link managers' pay to profits or share price (share options, bonuses); vote out directors / threat of takeover; independent non-executive directors and audits.
2 marks each for two explained methods.
(c) Aiming for a satisfactory level of profit that keeps shareholders content, while also meeting the goals of other stakeholders.
1 mark: satisfactory rather than maximum profit. 1 mark: balancing competing stakeholder objectives.
Q29Growth, survival and objectives of firms · Challenge · Paper 4 style · 8 marks
A firm faces the demand curve P = 120 − 2Q and has total cost TC = 400 + 20Q, where P is in dollars and Q in units per week. Total cost includes normal profit (invented data).
(a)Calculate the output, price and profit if the firm maximises profit.[3]
(b)Calculate the output, price and profit if the firm maximises total revenue.[3]
(c)Calculate the largest output the firm can sell while still earning at least normal profit (sales maximisation). Give your answer to 1 decimal place.[2]
Q30Growth, survival and objectives of firms · Challenge · Paper 4 style · 20 marks
(a)Evaluate whether the vertical integration of firms is likely to benefit consumers.[20]
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(a) It may lower costs and secure supply, benefiting consumers through lower prices and reliability, but can increase market power and foreclose rivals.
Analysis (up to 14): distinguish backward and forward vertical integration (with horizontal and conglomerate as contrast); motives – control of supplies and quality, removing intermediaries' profit margins, reducing transaction costs, securing retail outlets, economies of scale; benefits to consumers – lower costs passed on as lower prices, more reliable supply, better coordination and quality. Risks – market power increases; rivals may be denied access to inputs or outlets (foreclosure), raising barriers to entry; reduced competition leads to higher prices; diseconomies of scale and X-inefficiency in a large firm; managers may lack expertise in the new stage. Evaluation (up to 6): depends on market structure at each stage, competition policy, whether cost savings are passed on; reasoned conclusion.
Similar questions
Questions that test the same subtopic in different years, grouped so you can work on one skill at a time.
References only: find each question in its paper (official link where available, otherwise through your school).
Market structures and price discriminationBanker29 questions · 9/9 sessions